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Helping you make sense of the energy and water sectors

Market research & Insight

Issue 173

Alex Wynn Alex Wynn Analyst

Which? reported on 27 March that consumers on a standard variable tariff (SVT) with one of the six large suppliers could save 22% and reduce their bills to the equivalent of prices in 2008 by switching to one of the cheapest available dual fuel tariffs. According to the article, the average cost of a large supplier SVT is set to increase to £1,131/year after recently announced price rises have been implemented British Gas will move its marketing focus from acquisition to customer retention, reported The Drum on 28 March. After 409,000 customers switched away last year, the article stated that the supplier “knows it can’t rely on tariffs and price cuts” to attract new customers, and will increase efforts to become a connected home service provider In an article published on 30 March, The Sun highlighted that ‘home suppliers’ charge customers £86/year more for energy on an average ...

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