Shulman Advisory and Cornwall Insight forge partnership to empower Japan’s journey to net zero

Cornwall Insight and Shulman Advisory, an expert energy consultancy based in Japan, are proud to announce their new partnership aimed at advancing Japan’s journey towards net zero. Our combined expertise will deliver market leading insights, enabling asset developers, investors, utilities and other energy businesses in the Japanese market to achieve their net zero goals and move forward in the renewables transition.

The partnership will provide a comprehensive outlook of the Japanese market and in-depth thought leadership, combined with tailored consultancy services and training, supplying the tools for our clients to navigate the increasingly complex energy net zero journey.

  1. Power market modelling: Shulman Advisory and Cornwall Insight will offer clients unparalleled insights into the Japanese power market with a jointly developed comprehensive outlook report. The report being launched this week, will provide 30-year power price projections and technology capture rates across different scenarios.
  2. Energy market advisory: Building on our market-leading consulting experience, our partnership will enable clients to develop winning strategies in battery storage, solar, wind and other renewables technologies in Japan.
  3. Research and thought leadership: Utilising Cornwall Insight’s well-established track record across markets and Shulman Advisory’s expertise in the Japanese market we will contribute to the net zero transition through regular thought leadership.
  4. Training and upskilling: Cornwall Insight’s respected trainers have joined forces with Shulman Advisory’s Japanese energy market specialists to provide a training course offering a comprehensive overview of the Japanese power market.

Ben Hall, Chief Strategy and Product Officer at Cornwall Insight said:  

“We are excited to embark on this journey with Shulman Advisory, combining our expertise to advance the net zero ambitions of businesses operating in the Japanese energy market. Cornwall Insight’s leading modelling and analysis has provided hundreds of companies in the UK, Europe, and Australia with the capabilities to thrive in the sustainable energy landscape, and we are thrilled to be expanding our operations to drive forward the energy transition in Japan.

“Collaborating with Shulman Advisory on this partnership agreement has confirmed our shared ambition to deliver independent, high quality, insightful market intelligence and analysis. These unifying principles will be the building blocks for our journey together as we work to provide our clients with everything they need to succeed in the net zero energy world.”

Dan Shulman, CEO of Shulman Advisory said:

“Combining Cornwall Insight’s market-leading position in fast-changing markets around the globe with Shulman Advisory’s laser focus on the Japanese power market, we look forward to providing our clients with an unrivalled level of support in navigating their successful journeys in Japan.

“In the process of developing our partnership and our joint offerings, our companies have integrated our capabilities in a way that equips us to stay on the bleeding edge as the Japanese market continues to quickly evolve, and our clients needs evolve along with it.” 

Click here to find out more about our Japanese Benchmark Power Curve:

–          Ends

Notes to Editors

For more information, please contact: Verity Sinclair at

To link to our website, please use: 

Copyright disclaimer for commercial use of the press releases:

The content of the press release, including but not limited to text, data, images, and graphics, is the sole property of Cornwall Insight and is protected by UK copyright law. Any redistribution or reproduction of part or all of the content in any form for commercial use is prohibited without the prior written consent of Cornwall Insight.

Media Use Exemption:

The information included in this press release may be used by members of the media for news reporting purposes only. Any other commercial use of this information is prohibited without the prior written consent of Cornwall Insight.

All non-media use is prohibited, including redistribution, reproduction, or modification of our content in any form for commercial purposes, and requires prior written consent. Please contact:

About the Cornwall Insight Group

Cornwall Insight is a leading provider of research, analysis, consulting and training to businesses and stakeholders engaged in the Great British, Irish and Australian energy markets. To support our customers, we leverage a powerful combination of analytical capability, a detailed appreciation of regulation codes and policy frameworks, and a practical understanding of how markets function.