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Chart of the Week


Supplier new entry harnesses new service models

Anna Moss Retail Team Leader

New entry has continued apace over the last quarter, with seven new fully licensed suppliers joining since the start of July 2017. In the quest for customer acquisition, they are increasingly seeking out new service models to differentiate from the competition. Against the backdrop of retail market intervention, a growing number of entrants are turning to value-driven propositions to attract and retain customers. People’s Energy has courted media attention since its launch in August, publicising its co-operative style ownership model and pledge to return 75% of profits to its customers. This quarter has also seen a spike in local authority ...

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