Market entry strategy

Cornwall Insight Australia provides an independent assessment and analysis of market entry strategy, including technology risks and opportunities, project identification, and comprehensive analysis of the potential addressable market and segmentation of customers and industries most likely to be captured.

Cornwall Insight Australia has assisted developers and OEMs to review and refine their strategies, and we are well-placed to assess commercial structure and advise on potential financial impacts when entering new markets. Cornwall Insight Australia also has significant experience in participating in and advising investment committees on new energy investment projects.

We support with the following:

  • Future project identification (storage, solar, onshore and offshore wind, hydro, demand response)
  • Review and develop a targeted market entry strategy                          
  • Identify and evaluate new commercial strategies
  • Supply and generation