Chart of the week | Quartermaster – One in four customers outside incumbents

Collectively, the small and medium suppliers (SaMS) now hold over 25% of the energy accounts in the domestic retail market. This means that, when combined, the group represents the largest entity in the market.

The chart this week shows the collective growth of the SaMS has come at an increasingly rapid pace. With the group rising from less than a 10% share in 2014 to the 25.3% held on 31 July 2018. This has been driven by continued collective losses for the large suppliers and an increasing propensity of customers to switch between SaMS (see ES631).

Jacob Briggs

Jacob Briggs

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