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Market research & Insight

Issue 30a

January 2018 in brief Green credentials remain important Green energy tariffs for business customers are now marketed by renewable specialists and other energy supply companies alike, with a number of suppliers adding green gas to their product offering in 2017. This included Corona Energy, which stated in its review of the year that it had supplied the largest volume of green gas of all the 29 suppliers covered by the Green Gas Certification Scheme. In the same vein, Haven Power announced on 31 January that it is now offering green electricity to customers at no extra cost. It stated that in 2017, 67% of its customers selected a renewable energy offering, noting two case studies where renewable energy supply helped customers to achieve environmental or carbon reduction targets. Increasingly, suppliers are aware that their business customers are becoming interested in the sustainability of their operations. CNG announced on 16 January that it had achieved Planet Mark™ certification in recognition of its work to improve its sustainability. The supplier noted that this new partnership coincided with CNG’s creation of a new renewables department. CNG said research indicated that sustainability enhanced customer trust, loyalty and retention. Diversification into electric vehicles continues 2017 saw a number of news stories relating to energy suppliers trialling electric vehicle (EV) solutions and expanding their product offerings to cover EV charging services. This continued into January 2018, with British Gas Business adding a web page on its EV charging services for business customers. Options are available for SME companies with one or two ...

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